How it all started
The Lavazza story is about a business which has pursued perfection in every cup for over 120 years. In his grocery shop in Turin Luigi Lavazza invented and marketed the concept of blending: the art of combining different coffee varieties and origins, which even today distinguishes all Lavazza products.
Mastery, high quality products and the passion for art and craft are the values embedded in Lavazza’s DNA since its foundation in 1895, and upheld by four generations of entrepreneurs. Each family member involved in the company has helped in growing up the business, transforming a small grocery store into a coffee leader Worldwide.